Reminder: Only two months left to lock in the 30% Investment Allowance
Don't forget you have until 30 June to purchase or enter into contracts on assets in order to qualify for your 30% tax deduction.
For more information or to find out which assets and what deductions your business is eligible to receive, contact our office on 1300 859 429. We will provide further updates as more detail is provided by treasury and the ATO.
Interlease at Austech 09: Visit us from May 12-15
Interlease will be at Austech this May. Visit us daily on Stand C30 and have a chat to our brokers about how you can get the optimum finance for your business’ capital purchases and make the most of the Government 30% Investment Allowance.
Austech is Australia 's premier manufacturing technology exhibition and is organised by The Australian Manufacturing Technology Institute Limited (AMTIL)
When: Where:
Tuesday 12th May 10am - 6pm Melbourne Convention Centre
Wednesday 13th May 10am - 6pm 2 Clarendon Street
Thursday 14th May 10am - 8pm (late night) Southbank Victoria 3006
Friday 15th May 10am - 4pm
How to Register:
Register for Austech today right here or contact Dora Batzakis at Interlease to find out more on 1300 859 429 or email austech@interlease.com.au
Recession-proof tradeshows: Seven strategies to surpass the current gloom
During a downturn, every organisation goes through a period of introspective reassessment and asks itself fundamental questions about every part of the business. Marketing is one area that tends to be more closely scrutinised as it tends to be a budget that can be cut back almost immediately. However, by cutting back on marketing completely, companies may be debilitating themselves despite their best efforts and destroying lines of communication with customers at a time when staying visible, for the right reasons, is needed more than ever.
If your business is involved in regular tradeshows, it may appear to make sense to cut all funding, cancel your participation and save money right away, after all there is often a high cost associated with tradeshows.
However, the need to participate may be of critical importance to your business and rather than slamming the brakes, Joe Dorfman, expert tradeshow coach and speaker, recommends finetuning your approach in line with the current conditions and turning your participation into a lead generation opportunity that will make your investment pay dividends.
SEVEN TRADESHOW STRATEGIES THAT WORK
- Exhibit with excellence before, during and after the Show
It is critical to ensure you and your exhibition sales team are focused and working together to achieve common objectives. This applies to the quality of your pre-show preparation and promotion of your exhibit, your sales team’s performance at the show and the follow-up process.
- Embrace low cost pre-Show promotion
The way to generate the required tradeshow traffic is with strategic pre-show promotion. Low cost pre-show promotion methods include email marketing, mentioning show participation on your website and blog, and having your sales force spread the word to your existing customer base. Ensure you include the show’s date, time and location, stand number and information about any show specials you’ll be running.
- Unify your marketing message
Tradeshow exhibiting needs to be integrated into your overall marketing campaign. Meet and surpass attendee expectations by focusing on your newest offerings. If you don’t have a new product, present a strong seller in a new way. Often highlighting features and usability can enhance an established product’s appeal.
- Think through giveaways
Promotional products - the goodie bags, giveaways and ‘swag’ that appear at every tradeshow, can eat up a substantial amount of your budget. For a giveaway item to be truly effective, it should be something your target customer would likely want and keep. Informational products such as tip sheets, checklists and booklets require minimal production costs yet offer real value to attendees.
- Notice networking opportunities
After-show parties, dinner theatre outings and networking summits might seem like ancillary functions yet many lucrative relationships begin and thrive in exactly these settings. Remember, people prefer to do business with people they know, like and trust. Train your exhibit sales team to know they’re always ‘on’. Attendees can and will judge your organisation based upon your sales team’s conduct at networking events.
- Capitalise on competitiveness
Your sales team should have specific and quantifiable individual goals and objectives. Having a tangible reward to strive for can push your team to higher, more profitable levels of performance. Use daily pre and post-show meetings to boost morale, recognise and address any problems, start action on high priority leads, and fine tune overall performance.
- Focus on follow-up
The hours and days immediately after the show present your prime opportunity to leverage an appearance into multiple sales. It is critical to have a follow-up plan, delineating what actions will be taken after the show and who is responsible for those actions, with an element of accountability to ensure results.
Right now your customers are most concerned with what will add most value to their business, so bring their attention to qualities such as longevity, efficiency, cost savings, i.e. those qualities that tell the buyer yours is a product that is worth their money and will maximise their returns.
Joe Dorfman is a business coach and speaker for the Tradeshow Coach Australasia. For more information email joe@tradeshowcoach.com.au or visit www.tradeshowcoach.com.au
Contact Interlease on 1300 859 429. You may also like to read our Guide to Commercial Finance. Click here to obtain your free copy Interlease Finance Request
Interlease opens Brisbane office
We are very pleased to announce the opening of our Brisbane office. The office is located in Eight Mile Plains and you can get in touch directly on 07 3340 5122 or on our national number 1300 859 429.
Interlease now has offices in Melbourne, Sydney and Brisbane.
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